EcoFresh: Your ultimate kitchen companion! Simplifying grocery shopping, inspiring new meals, and reducing food waste. Say goodbye to extra trips and recipe frustration!

IOS Mobile App

Project Manager ; UX/UI Designer

Introduction

Context

Every year, Americans waste ~60 million tons of food, costing the average family of four $1,600.

Figuring out how to grocery shop and plan meals efficiently without wasting food and money can be frustrating and overwhelming.

Our Mission

EcoFresh is an app that aims to streamline grocery shopping, meal planning, and home cooking. We've noticed that potential users face challenges creating grocery lists, finding new recipes, and reducing their food waste at home, leading to frustration from extra trips to the store and recipe improvisation.

We believe that we can help.

My Role: Project Manager, Co-UX/UI Designer

As a UX/UI designer and project manager for EcoFresh, I played a pivotal role in ensuring the app's success. We started by conducting user research to understand our target audience's needs and pain points. Based on this research, we designed user flows and wireframes to map out the app's functionality. We then created prototypes for user testing to gather feedback and iterate on the design.

In my project management role, I oversaw the entire development process. This includes creating and maintaining project timelines, coordinating with developers and other team members, and ensuring that the project stays on track and meets its goals. Throughout the development process, We continuously gathered feedback and made improvements to enhance the user experience.

1.0 User Research

5 participants were interviewed remotely via Zoom.

User Interviews

Stats based on 9 Respondents in a Voluntary Survey

User Survey Results

Categorized Affinity Diagram - User Interviews

  • Users struggle to create grocery lists that have everything they need, leading to wasted time on multiple trips to the grocery store

  • There was variability in how often users cook and how many people they cook for, indicating the need for flexible options

  • Most users have used food-related apps to help them cook

  • Meal Prepping can be extremely time-consuming, leaving users discouraged from doing so.

  • Users are often searching for ways to save time and money when it comes to cooking and grocery shopping

  • Multiple users linked difficulties with organization to increased food waste

Key Takeaways from User Research

Our Competitors

2.0 Define

User Persona

The User Journey

Storyboard

3.0 Ideation Design

I Like, I Wish, What if?

Feature Prioritization Matrix

4.0 Information Architecture

User Flow

EcoFresh Offers…

5.0 Design

Low-Fidelity Sketches (Digital)

Mid-Fidelity Wireframes

Mid-Fidelity Prototype - Expand to view

6.0 Usability Testing

User Tasks

Usability Testing Results

Key Takeaways

7.0 Iterations & Hi-Fidelity Prototype

Iterations on Mid-fidelity Prototype

Filter option added

Filter recipes based on ingredients currently in your pantry

“New Ingredient” added to grocery list is more apparent

History option moved from “Bookmarked Recipes” page to “Meal Plan” page

Recipe history categorized

UI Style- Color Palette

Hi-Fidelity Mockups

Hi-Fidelity Prototype - Expand to view

8.0 Future Directions

  • Further Develop nutrition information for recipes, including micro- and macronutrients and calories

  • Link EcoFresh with grocery store apps to instantly upload grocery lists and add ingredients to curbside or delivery orders

  • AR scanner that scans your fridge or pantry and automatically adds the ingredients you have to “My Pantry”

  • Notifications that remind users to use their ingredients before they go bad

  • Perform A/B testing on the hi-fidelity prototype and continue iterating to optimize the user experience on EcoFresh

Thanks for tuning in! Hope you have a FRESH day!