Revolutionize your political news experience with Point Blank! We've transformed political media into bite-sized, user-friendly content that's easy to digest. Stay informed, stay engaged, and stay empowered.
IOS Mobile App
Introduction
The Problem
Less than half of young Americans plan to vote in 2024 - Harvard Poll
Younger voters boosted Biden in 2020 but are now less enthusiastic about a Biden-Trump rematch in 2024, considering third-party candidates or abstaining, posing a challenge for Democrats.
The Recent 2020 Election
How can we educate young voters in an engaging way about the political climate in 2024 to increase voter turnout?
Our Goal
My Role: UX/UI Designer
Point Blank is a mobile app that delivers educational and easily digestible political content for younger audiences. No political jargon, no bias, and no heavily emotional driven content. We make learning about politics easy and emphasize the importance of voicing your informed opinions at the polls.
Our Solution
1.0 User Research
User Interview Objectives
Political Content
Identify the main pain points voters have while engaging in political media outlets.
News Outlets
Define what role can online platforms play in engaging and mobilizing potential voters.
Voter Turnout
Assess potential voters' election info awareness: registration, polling places, dates.
Affinity Diagram
Users are young, engaged civic participants
Users are seeking digestible, impartial, and credible political content
Users are looking to support their understanding of local and national governments
Users are constantly plugged in- most used social media apps are Tik Tok and Instagram
“Staying informed is hard”
“The ballot can be overwhelming”
User Insights
Survey Data
Media Consumption
Most Used Social Media
Experience with Social Media
Understanding of Government Policy
Issues with Political Media
Current Age
Competitors
2.0 Define
Meet Paula Tickle - User Persona
User Journey Map
3.0 Ideation Design
Idea Clustering & Dot Voting
Feature Prioritization Matrix
Point Blank Offers…
4.0 Information Architecture
User Flow
Task Flow
5.0 Sketching & Wireframing
Sketches
Digital Wireframes
Expand to view task 1-4 mid-fidelity flows
6.0 User Testing
User Testing Results
User Feedback
Analyzing User Feedback
6.0 UI Style
Moodboard
UI Style Guide
7.0 Iterating & Hi-Fidelity Prototype
Hi-Fidelity Mockups
“Elections” widget in dashboard was renamed “Voter Prep”
Video thumbnails were made bigger
“Ballot Cheatsheet” was renamed “Sample Ballot”
Hi-Fidelity Prototype- Expand to view full Prototype
8.0 Conclusion & Future Directions
Thanks for tuning in!
